Justice Department Limits Greystar's Algorithm Use

The Justice Department proposed a settlement with Greystar to halt its involvement in anticompetitive algorithmic pricing.
The Justice Department’s Antitrust Division filed a proposed settlement to resolve claims against Greystar Management Services LLC. This is part of ongoing enforcement against algorithmic coordination and anticompetitive practices in rental markets. Greystar, the largest U.S. landlord, manages nearly 950,000 rental units nationwide. Allegedly, Greystar and others shared sensitive data for pricing recommendations using RealPage’s algorithms, aligning competitors’ pricing. Attorney General Pamela Bondi stated, "American greatness depends on free-market competition, crucial for affordable housing." Assistant Attorney General Abigail Slater emphasized the importance of preventing competitors from sharing sensitive information. If the court approves, Greystar must avoid anticompetitive algorithms and sharing sensitive data. They must cooperate with U.S. claims against RealPage and may face a court-appointed monitor for third-party algorithms. The proposed settlement will be published for public comment in the Federal Register, with comments due within 60 days. Final judgment will consider public interest, impacting how landlords use pricing technologies.